Say 'older Australians' not 'the elderly'

Language guide launched to combat ageism

Smiling elderly couple WEB RGB

New language guide aimed at ending ageism in aged care

EveryWORD Counts is a language guide to address ageism in aged care settings and the broader community. It was written and produced by The Benevolent Society in conjunction with Brisbane North PHN.

The joint media campaign with EveryAGE Counts to promote the Language Guide resulted in the following media coverage

Happy elderly couple WEB RGB

Radio interviews with EveryAGE Counts spokesperson Joule Pringle, Advocacy Campaigner, Benevolent Society

Middle aged woman and elderly woman WEB RGB

Media releases were made available in the following publications

Woman talking with older person WEB RGB

Published stories