General practices go the extra mile to champion cancer screening

General practices across the North Brisbane and Moreton Bay region have demonstrated outstanding initiative and creativity in supporting the PHN-led Cancer Screening Initiative, delivering not only engaging awareness activities but also measurable improvements in screening participation.

By going above and beyond traditional approaches, practices embraced innovative and highly visible strategies to promote cancer screening and spark meaningful conversations with patients. Waiting rooms and treatment areas were transformed with colourful decorations, balloons, and eye-catching displays designed to draw attention and encourage engagement.

In one particularly memorable example, Boondall Family Practice dressed up a skeleton to promote bowel cancer screening, using humour and creativity to break down barriers and normalise discussions around what can often be a sensitive topic. Other practices hosted themed morning teas, creating relaxed and welcoming environments where teams could collaborate and discuss key health priorities.

These efforts have translated into strong outcomes across the region. Cervical screening participation increased by 9.25 per cent, demonstrating a significant uplift in engagement and awareness. Similarly, bowel screening increased by 2.53 per cent, reflecting a positive shift in participation and proactive health behaviours.

Feedback from participating practices highlights the real-world impact of these activities.

One practice noted, ‘Promotion materials improved awareness, and we saw an increase in the early detection of issues’, reinforcing the direct link between engagement and improved patient outcomes.

Another shared, ‘Many patients were unaware of the cervical self-collection option and it initiated a lot of conversations. Feedback from patients was positive’, demonstrating how these initiatives helped address knowledge gaps and empower patients to take action.

Across the board, practices have shown a genuine commitment to patient-centred care, using creativity, teamwork and initiative to ensure important health messages resonate. By turning everyday clinical environments into engaging and conversation-friendly spaces, they have helped normalise cancer screening and increase confidence among patients.

The PHN proudly acknowledges the dedication and innovation shown by these practices. Their willingness to go the extra mile has not only exceeded program targets but also contributed to earlier detection, increased awareness and better health outcomes for the community.