Marketing in Medical Practices: what you can say and send

This session will cover:

• the regulatory landscape for healthcare marketing
• key restrictions for practices to be aware of for:
  · advertising health services
  · advertising therapeutic goods
  · direct marketing (Spam and privacy risks)
• patient communications and broadcast messages
• promoting vaccination and preventative health services
• advertising in-practice services and new practitioners
• practical compliance tips for everyday marketing
• key takeaways and Q&A.